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Spending On Direct-To-Consumer Prescription Drug Ads Decreases, Study Finds

November 19, 2008

Spending on direct-to-consumer advertisements for medications has decreased for the second consecutive year, according to a study recently released by TNS Media Intelligence, the AP/Albany Times Union reports. According to the study, spending on such ads reached a high of $5.43 billion in 2006 and decreased by 3% to $5.

Written by Pharmacy / Pharmacist News From Medical News Today · Filed Under Pharmacist News